Dee Baker is the Founder and Chief EmPOWERment Officer of Beyond the Uniforms™ LLC, an identity-centered leadership development company assisting women in leading beyond roles, titles, and expectations with clarity and purpose.
A U.S. Air Force veteran and former federal leader, Dee’s work is grounded in lived experience, leadership integrity, and the belief that transformation begins from the inside out.
Beyond the Uniforms™ is grounded in identity-centered leadership methodologies developed through lived experience, professional leadership, and transformational practice. These frameworks guide how we design programs, facilitate growth, and assist women in leading with clarity and purpose.
Purpose: Identity alignment and leadership transformation
The moment you pause, breathe, and begin again. It’s about letting go of what no longer serves you and giving yourself permission to start — mentally, emotionally, and spiritually.
The shift in perspective that changes everything. It’s learning to see your experiences not through pain or limitation, but through strength, growth, and purpose.
The act of taking back your power, your peace, and your voice. It’s about standing fully in who you are and leading from authenticity and truth.
Purpose: Personal leadership resilience and forward momentum
FIRE™ is a reflective leadership framework that supports women in navigating change, pressure, and growth with integrity and self-awareness. It emphasizes conscious decision-making, resilience, and empowered leadership grounded in truth rather than reaction.
Confront your reality with honesty and courage — even the hard parts. Truth is where healing begins.
Let go of the burdens, beliefs, and stories that no longer align with who you’re becoming. Release creates room for renewal.
Stand tall through life’s challenges, knowing that strength isn’t about never falling — it’s about always getting back up.
Transformation isn’t complete until it’s shared. Use your growth to inspire, uplift, and help others rise with you.
Purpose: Sustainable leadership development
Identity-Centered Leadership™ places self-awareness, alignment, and purpose at the core of leadership effectiveness. Rather than focusing solely on skills or performance, this approach strengthens leadership by anchoring action in identity, values, and clarity.
Purpose: Authentic leadership grounded in real-world insight
This framework recognizes lived experience as a legitimate and powerful leadership asset. It supports women in leveraging their experiences, insights, and journeys as sources of strength, credibility, and leadership presence.
Our services are grounded in proprietary leadership frameworks and delivered through immersive, experience-based engagements.
Beyond the Uniforms™ LLC is an identity-centred leadership consultancy providing experiential learning and leadership development for women navigating leadership beyond roles, titles, and uniforms.
Interactive leadership development sessions focused on identity awareness, resilience-building, and leading with clarity beyond traditional roles and expectations.
Structured learning experiences designed to support leadership evolution, narrative transformation, and confidence in decision-making across professional and personal environments.
Engaging keynote experiences centered on identity-centered leadership, lived-experience leadership, and leading beyond roles, titles, and uniforms
Applied leadership sessions that integrate reflection, dialogue, and action to strengthen leadership presence and intentional leadership practice.
Educational contributions through podcasts, virtual conferences, and media engagements that extend leadership learning beyond live programming.
These are not generic consulting values. They are explicitly tied to identity-centred leadership and your audience of women who wear visible and invisible uniforms.
We believe leadership begins with identity, not position. Titles may change, but who you are as a leader must remain grounded, clear, and owned.
We value discernment and thoughtful decision -m aking over performative leadership. Effective leadership is rooted in clarity, not urgency or appearance.
We honor diverse experiences and viewpoints, recognizing that leadership strength is expanded through reflection, curiosity, and perspective shifting.
We believe leaders do not need external validation to lead. Confidence grows when leaders reclaim their voice, authority, and direction without waiting for approval.
We recognize and affirm women who have worn uniforms both seen and unseen —military, federal, corporate, caregiving, and community roles —and honor the leadership carried within those experiences.
Across all services, our work is not transactional – it is transformational
Real stories from women who have walked the journey of becoming.
The leadership experience Dee curated was thoughtful, identity-centred, and deeply clarifying. I walked away with renewed confidence, sharper decision-making, and the freedom to release what I’d been holding onto for far too long. Her 3 Rs: Reset, Reframe, Reclaim™ continue to guide me
Director of Operations
Working with Dee brought a level of depth and structure to leadership development that felt both practical and sustainable. She helped me see my own thought patterns clearly and offered a new way forward that made sense.
Retired, US Army
The BTU framework helped me reconnect with who I am at my core - not just the roles I’ve held. Reset, Reframe, Reclaim™ gave me language and direction. I left grounded, confident, and clearer about my next step. I’m moving forward with more confidence than I’ve had in years.
HR Business Partner
Dee’s methodology offers a refined, authentic approach to leadership growth. Her work strengthens self-awareness, alignment, and executive presence without asking you to sacrifice who you are.
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Introduction Beyond the Uniforms™ provides women empowerment through identity-centered leadership education. Many women arrive at leadership moments carrying years of...
Introduction Beyond the Uniforms™ provides leadership development services for women navigating identity shifts beyond traditional roles and expectations. Leadership growth...
If you’re interested in exploring a leadership engagement or partnership, we invite you to begin a conversation.
Beyond the Uniforms™ LLC provides leadership education, professional development, workshops, seminars, and keynote presentations in the field of leadership development.
The content, programs, workshops, speaking engagements, written materials, and resources provided by Deborah “Dee” Baker and Beyond the Uniforms™ LLC are for educational and informational purposes only.
I am not a licensed psychologist, psychiatrist, therapist, counselor, or medical professional, and the information shared is not intended to diagnose, treat, cure, or prevent any mental health or medical condition.
The insights, frameworks, and examples presented are drawn from lived experience, leadership practice, research-informed perspectives, and professional development methodologies. These examples are shared to support reflection, learning, and personal growth.
Participation in any program or use of provided materials does not establish a therapeutic or clinical relationship. Individuals are encouraged to seek support from qualified mental health or medical professionals for clinical or personal health concerns.
John C. Thomas
Major (Retired, U.S. Air Force)